Lucky Generals Names New Head of Social Impact

Lucky Generals has appointed a new Head of Social Impact and Client Partner.

Lameya Chaudhury will be spearheading the agency’s efforts to champion sustainability, diversity, equality, and inclusion though innovative and impactful campaigns, initiatives and commercial opportunities. She has a large track record of driving brands towards a more socially-responsible agenda and transforming communication challenges into tangible social and commercial value.

As well as this, Lameya has led numerous award-winning campaigns that have kickstarted powerful positive change for the businesses she works for. She has said that she is eager to bring people together to create meaningful work that makes a difference within the agency and also in the industry as a whole.

Lameya Chaudhury is the new Head of Social Impact and Client Partner

Lameya, who is taking over from Chloe Davies, has had an impressive career, which spans across initiatives such as inspiring the nation to get involved with exercise with TeamGB, ParalympicsGB, and Sport England. She has also worked with Google Expeditions VR to tranport young people across the universe and with the Premier League to combat racism and champion LGBTQ+ awareness in schools.

And before joining the Generals, she was the Head of Marketing and Communications at EVERFI, a global social impact technology company dedicated to closing the learning gap and addressing long-term inequality.

Cressida Holmes-Smith, managing director at Lucky Generals, said: “Lameya is going to bring a new energy and new thinking to the role of social impact at Lucky Generals. Her experience, talent and ability to drive not just a cultural agenda but a commercial one for brands makes her an ideal addition to the Generals.”

When I learned that it was Lucky Generals who had led the utterly brilliant Rainbow Laces campaign, it felt like a full circle moment
Lameya Chaudhury

Lameya, added: “I was drawn to Lucky Generals not only because of their stellar work and creative output but because of their deep commitment to challenge stereotypes and make a positive impact through their work. That’s always been a deal-breaker for me in whatever organisation I work for, whether it’s government, agency, or global tech.”

“When I learned that it was Lucky Generals who had led the utterly brilliant Rainbow Laces campaign, it felt like a full circle moment. A decade after launching, my team at EVERFI continues to use it to promote the importance of LGBTQ+ inclusion in communities with the Premier League. I could see first-hand the impact and longevity of the initial creative concept.”

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