Live & Breathe and the Happy Egg co. Hatch New Campaign

A Leading creative agency has partnered up with a Noble Foods egg brand to launch a new campaign.

Live & Breathe will be working alongside the happy egg co on the new ‘Happy Hens Lay Tasty Eggs’ campaign and refreshed welfare-centric brand identity. They will be working alongside Curious Productions, OMD, and packaging agency Brandon Consultants.

The farmer-led campaign aims to highlight how the happy egg co. go the extra mile to ensure hen welfare is their number one priority, and how this commitment results in the creation of tasty eggs.

Through the brand’s simplified messaging around welfare, a dedicated social strategy and a packaging refresh, the refreshed brand identity will target consumers who appreciate high hen welfare.

The campaign went live yesterday and spans across TV, radio, OOH, social platforms Meta and Pinterest, and Digital platforms YouTube and CTV.

This partnership represents a balance of creativity and sustainability, where every idea hatches a brighter future for both our clients and the welfare of our feathered friends
Hannah Russell

Kate Charman, Senior Brand Manager at Noble Foods, said: “Through this campaign, we want to give consumers a better understanding of the benefits of buying the happy egg co. eggs, and how our farmers go that extra mile for their flocks.

“Working with brilliant minds at Live & Breathe, together with our own farmers, was a great match. Our farmers are truly passionate on or off-screen, so we knew they would be the best champions of the brand. Live & Breathe captured their essence and spirit, which was key.

“It’s an exciting moment for us to be launching this campaign and we hope it creates more awareness of the British farming community and how important great welfare is for the best produce.”

Hannah Russell, Senior Account Director at Live & Breathe. She continues: “We are thrilled to announce the launch of this campaign with the happy egg co.

“Our collaboration aims to not only elevate the brand but also to champion the cause of free-range eggs, fostering a movement towards conscientious choices. This partnership represents a balance of creativity and sustainability, where every idea hatches a brighter future for both our clients and the welfare of our feathered friends.”

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