A London based creative agency has been appointed by Confused.com.
Leo Burnett won the brief with the famous comparison website following a competitive pitch conducted by Tuffon Hall. The team will now be responsible for Confused.com’s advertising and are set to start work at the beginning of 2024.
The pitch process started in June but was paused for the summer holidays: a briefing took place in early September.
This has been an excellent process against the best agencies in town and now we get to deliver some truly populist work for a great business and brandCharlie Rudd
Samuel Day, Chief Marketing Officer at Confused.com, said: “Wow, what an amazing pitch process. The work has been so good – it’s given us a really tough (but exciting) job to award just one team! Charlie and the Leo’s team have been outstanding throughout this process though and we are looking forward to getting cracking on planning next steps asap!
“I also have to say, Tuffon Hall’s management of the process has been excellent – pitches are tough to get right, and their rigour meant everyone could do their best work. Thanks to everyone who has been involved in the process, no matter the result, everyone should be hugely proud!”
Charlie Rudd, Group CEO at Leo Burnett, Publicis•Poke and Fallon, said: “We couldn’t be happier to win the Confused.com business. This has been an excellent process against the best agencies in town and now we get to deliver some truly populist work for a great business and brand.”
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