Post Office Appoints New Lead Creative Agency

Post Office has appointed a new lead creative agency.

The MISSION Group, led by creative agency krow, won the contract and will now be taking the lead on strategic, creative and production services associated with owned and paid advertising for Post Office. This will include work on social, digital, in-branch, customer experience, PR, web and email for the iconic service.

The account will be managed within ‘Cloak Lane’ – an SPV named after the site in the City of London of the first General Post Office in the UK in 1548. MISSION Agency, know will lead Cloak Lane whilst working alongside MISSION PR agency Speed to support the strategic, creative and production oversight of full-service campaigns and ‘always-on’ communications for the brand.

We are honoured to be appointed by such a unique and emotive brand, and look forward to playing an important role in its future success
James Clifton

The appointment will see MISSION as Post Office’s creative and strategic partner to help drive reappraisal and consideration for the brand in a wider space, beyond the over-the-counter services that customers already associate with Post Office.

James Clifton, CEO at The MISSION Group, said: “Post Office plays an important part in all our lives – as individuals, in our communities, our businesses and the economy. We are honoured to be appointed by such a unique and emotive brand, and look forward to playing an important role in its future success.”

Natalie Nightingale, Head of Creative & Content at Post Office, added: “We are delighted to be working with The MISSION Group on this wide-ranging brief. We are looking to enhance our strategic, creative and production capabilities and have found that solution in Cloak Lane. We look forward to growing the brand further in partnership with them.”