Hattrick, a company that helps other businesses with their marketing and public relations, has become the first female-founded agency of its kind in Manchester to be a Certified B-Corporation. This means Hattrick is officially committed to doing good things for people and the planet, not just making money.
According to B-Lab UK’s directory, Hattrick is one of only 20 businesses in advertising and market research in the UK that were started by women and have this special status. It’s also the 10th small business with less than 10 employees to get certified.
Getting high scores in the ‘workers’ category shows that the owner, Malin Cunningham, is serious about making things equal for men and women.
“We really care about supporting women, especially working mums, and letting them continue to grow in their careers while also raising a family” says Malin. “This means offering real flexibility around school and childcare, and making sure everyone gets the same benefits no matter how long they’ve worked here or how many hours they work.”
She also mentioned that not many businesses are started by women, and a lot of young people can’t name a single woman entrepreneur. Cunningham believes there’s still a lot of work to do to make things equal and to inspire a more inclusive economy.
Hattrick is also committed to helping the environment. They recently started a course to help people in business-to-business sales and marketing understand ‘Net Zero’, which is a first in their field.
Hattrick’s latest projects have been chosen because of their commitment to sustainability. They’re working with other businesses in Manchester, including APEM and Tarkett UK, to help them with their environmental goals.
Mikael Persson, who is in charge of marketing in the UK and Ireland for Tarkett, said: “We thought it would be hard to find a partner that could handle our regular PR and our sustainability communications. But Hattrick proved us wrong and we’re excited to work with them for a long time.”
We really care about supporting women, especially working mums, and letting them continue to grow in their careers while also raising a familyMalin Cunningham, owner of Hattrick
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