Fox Agency Wins European Campaign with HVAC Industry Leader

Fox Agency has been appointed by IMI Hydronic Engineering to create and execute integrated B2B marketing campaigns across Europe.

IMI Hydronic Engineering is an industry-leading provider of world-class, innovative, and energy-efficient heating HVAC solutions. Following its acquisition of UK smart thermostat brand, Heatmiser in 2022, IMI has appointed Fox Agency to bring the Heatmiser brand into the IMI portfolio and lead its launch into France and Germany.

Separately, Fox Agency has been appointed to launch IMI’s new Smart Thermostatic Head in Germany. The new range sees IMI expand into the ‘smart homes’ market with the launch of its first B2C proposition.

Marcella Colombino, Head of Marketing Communications at IMI Hydronic Engineering, say: “Our ideal agency partner needed experience and knowledge in B2B technologies industries coupled with expertise to execute pan-European marketing campaigns.

“It’s this experience coupled with creativity and a digital-first approach that meant Fox Agency were an ideal partner to deliver these key campaigns.”

Julian Horberry, Head of Strategy at Fox Agency said: “Our in-market expertise, coupled with leading creative strategy, aligns perfectly with IMI’s ambitions to expand its offering further into the UK, German and French markets. We are excited to support in making this ambition a reality.”

Do you have agency news? Email [email protected]