Former Weetabix Marketing Chief Joins Thriving North East Media Agency

2 months ago

The high profile marketing expert was approached by Route’s founders earlier this year

A North East based media agency has appointed one of the UK’s biggest FMCG marketers as a Non-Executive Director.

Route has welcomed Gareth Turner, the former head of marketing for Weetabix and a driving force behind the viral ‘Beans on Bix’ campaign to the board. He has over 23 years of experience in national and global roles, marketing some of the country’s biggest household brands, including John Smiths, Bulmers, and Lurpak.

  • His appointment by Route founders and directors Darren Davidson and Ben Dascombe comes as the agency enters a new phase of growth and strategic acceleration. 

As part of his role, Gareth will use his decades of expertise and industry gravitas to hone Route’s ambitious plans, setting the agency up for another year of stellar growth.

Having established his strategic marketing consultancy, Big Black Door, in 2022, Gareth was approached by Darren and invited to join the board, to provide an additional experienced perspective for the business strategy, identify market opportunities and advise on best practice for ‘big brand’ agency-client relationships.

We have always admired and recognised the value in Gareth’s bold, creative and organic marketing ideas – his energy and enthusiasm is infectious, but he’s not been afraid to challenge us

Darren Davidson

Darren said: “I have known Gareth for over 23 years and kept abreast of how his career and vision for brand success developed over this time. His renowned experience and ability to stay ahead of the curve makes him a vital contributor to our business. 

“Gareth will challenge our thinking, particularly on issues of communication and market positioning, and accelerate our expansion and development as a business. We are extremely excited to have one of the best marketers in the industry on our team, confirming that 2024 is going to be another incredible year for us as an agency.

  • “Collectively, we have always admired and recognised the value in Gareth’s bold, creative and organic marketing ideas. His energy and enthusiasm is infectious, but he’s not been afraid to challenge us and ask the tough questions. His input is already helping us define our future as an agency, and can only prove beneficial both to us and to our clients.”

As one of the most authoritative voices in marketing, Gareth is a regular contributor to Marketing Week and is known for his insights on marketing best practices and latest trends.

Gareth commented: “I’m excited to be working with such a talented and well established business to help them expand. I’m looking forward to working with the board to unlock strategic opportunities, and with the broader team to set us on the path to tremendous growth.

“I greatly admire what Route has achieved to date and am delighted to have the opportunity to contribute to its continued success.”

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