Brand communications agency Principles has appointed the former Rise at Seven content head to help lead its digital expansion.
Nicci Mills has joined Principles Agency to strengthen the Headingley based business’s digital offering. The former content head has worked in agencies across Yorkshire for the past decade, so is more than equipped to take the Principles digital team to the next level.
She has spent the last three years in the senior position at Rise at Seven, leading digital strategy and content marketing for global and national clients such as Bacardi, Magnet Kitchens, OVO energy and Pretty Little Thing.
We recently committed to help build unforgettable brands and have won some great new clients through this new propositionMike Hackett
Nicci, who has been awarded over a dozen digital marketing awards in her career, said: “I’m really excited to join Principles, the opportunity to shape and grow the social and content offering alongside specialists across the full integrated mix is something I couldn’t turn down.”
Mike Hackett, Managing Director at Principles said: “Nicci couldn’t have joined at a more exciting time. We recently committed to help build unforgettable brands and have won some great new clients through this new proposition.
“Her deep and broad digital experience will be so important in helping to achieve this seamlessly across all channels, we’re glad to have her on board.”
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