Dentsu X Announces New Global Brand President

dentsu X has recently announced Shenda Loughnane as its new Global Brand President.

Shenda is an established leader and client consultant and is bringing a wealth of experience from her 30 year career in media. She believes this experience will be invaluable for shaping the future of dentsu X as it embraces the fast transformation of the media world, new technologies and innovations for evolving businesses.

Shenda is joining dentsu X from sister dentsu agency, iProspect, where she has been the Global Managing Director of the network for the past two years, and before that the Group Managing Director of dentsu Ireland. Before joining dentsu 12 years ago, Loughnane ran a digital creative agency for ten years and has worked for media agencies such as Zenith and Havas in both the UK and across Europe.

Reporting to Will Swayne in his new role as Global Practice President – Media, Shenda will represent dentsu X and its interest on the global media executive leadership team. In her role as Global Brand President for dentsu X, she will also oversee her own global leadership team and support dentsu X leaders in the 52 markets the agency operates in worldwide.

With Shenda at the helm, I can’t wait to see how dentsu X builds on its positive momentum from the past few years
Will Swayne

Speaking of the appointment, Will Swayne said: “Within our global Media Practice at dentsu, dentsu X has always been the experience-led agency network which excels at bringing together the best people, capabilities and innovations to meet our client’s needs.

“Shenda’s strategic vision, collaborative approach, winning mindset, and her passion for pushing media boundaries is exactly what will create incremental growth for our dentsu X clients. With Shenda at the helm, I can’t wait to see how dentsu X builds on its positive momentum from the past few years.”

Shenda said: “dentsu X is such a unique agency proposition. Born in the East, it is the perfect marriage of innovation, creativity and delivery of business outcomes, wrapped up in the spirit of a challenger brand and with an innate ethos of collaboration and agility in building teams and solving client challenges.

“It’s that edginess and spirit which really attracted me to the brand and I’m really looking forward to getting started.”

Loughnane will officially move into the position from 1 January 2024 and will be based jointly out of Dublin, Ireland, where she lives and, in the London, UK, Global HQ.

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