Citypress Welcomes Paddy Smyth as Creative Director

Citypress has announced a £1m, three-year investment to further deepen its creative specialism.

The news comes as the agency confirms the appointment of Paddy Smyth as its Creative Director.

Paddy Smyth joins the employee-owned communications agency following over a decade in senior creative roles at Golin, where he was behind award-winning campaigns for brands including Premier Inn, Worldpay and TRESemmé.

His appointment forms part of a significant multi-year investment in its award-winning creative team, which includes video, social media and strategy specialisms, and takes the form of new hires, tools and expanded training and development for the agency’s employees and clients.

As well as leading creative work for a number of Citypress’ largest clients, Paddy will work closely with Citypress Senior Director, Ruth Lee, to help build the agency’s creative discipline and functional capabilities.

Citypress’ roster of big brands, commitment to delivering brand-defining work and employee-ownership values made it the ideal home
Paddy Smyth

Commenting on the appointment, Ruth Lee, Senior Director for Creative Specialisms said: “Paddy has an award-winning record of delivering highly-creative, strategically-sound and culturally-connected work that delivers positive impact for clients across a number of our core sectors.

“We’re investing more than ever in our creative offer and Paddy’s arrival as Creative Director further cements our commitment to deliver brand defining work for our clients.””

Paddy said: “Citypress’ roster of big brands, commitment to delivering brand-defining work and employee-ownership values made it the ideal home.

“My focus will be to build on Citypress’ excellent creative foundation to drive impactful campaigns that create meaningful change. There is huge momentum behind the agency, with a raft of recent creative award wins.”

Paddy has worked for industry-leading clients in food and drink, travel and leisure, financial services and energy and utilities. Former clients include Premier Inn, Worldpay, Gatorade, Knorr, PA Consulting, Affinity Water, Kenwood, Actimel, and DeLonghi

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