Circus PPC Agency Marks Record-Breaking Black Friday Success

Circus PPC are celebrating their biggest Black Friday on record, increasing total YOY revenue for clients by 29%, despite previous predictions that consumer spending may reduce as a result of the ongoing cost-of-living crisis.

They’ve also grown Black Friday revenue across the following client industries:

Fashion (23%)
Homeware (39%)
Hobbies (68%)
Gifting (94%)

Circus’s Commercial Director, Ahmed Chopdat, said of the growth: “Black Friday is our biggest day of the year – and has become a huge sales day for many of our clients too. This year we exceeded our revenue targets, despite reports that many consumers will be reducing spending as a result of the current state of the economy.

“Despite generally seeing lower traffic than expected, we saw a total 29% increase in revenue across all of our client’s account, which drove a stronger ROI for the majority of these clients! It’s great to see our hard work pay off and to see our client’s businesses growing amongst such an unstable market – it speaks wonders about our team’s talent and expertise.”

Christina Whitworth, Operations Manager at Trade Furniture, one of Circus’s clients that saw a 68% increase in Black Friday revenue from 2022, said: “We’ve had a great month this month, and I am feeling confident about next year with your team behind us – and in this climate that speaks volumes.”

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