Birds Eye Selects Elvis as Creative Agency for UK Brand Campaigns

Birds Eye has appointed elvis as its creative agency across its UK-managed brand activations.

The appointment follows five years as Birds Eye’s lead below-the-line agency, with responsibility for below-the-line campaigns and organic social activity. During this time the team has successfully delivered award-winning work including The Marketing Society Campaign of the Year for Birds Eye Green Cuisine x Team GB Partnership in 2022.

And now the agency will now become Birds Eye’s creative agency for its UK-managed brand activations, while PR agency Cirkle will become Birds Eye’s lead agency for PR and social media channel management, in a new strategy which aims to further integrate PR and social across all brands.

elvis will work in close collaboration with Birds Eye’s agency partners to help deliver brand growth and engagement across some of the biggest household names in the UK, including Birds Eye, Aunt Bessie’s and Goodfella’s Pizza.

These moves enable us to harness the right capabilities from our agency partners, providing clarity and focus as we look to deliver growth for our brands in the UK
Jim Shearer

Jim Shearer, Cluster Marketing Director, Birds Eye UK & Ireland, said: “These new appointments are part of our efforts to streamline our UK agency relationships in order to deliver best-in-class creative across our brand portfolio.

“Following five years of successful partnership on our below-the-line activity, delivering award-winning campaigns such as Birds Eye Green Cuisine x Team GB, the team at elvis have demonstrated outstanding strategic and creative expertise. We’re delighted to appoint them to this pivotal creative role.

“These moves enable us to harness the right capabilities from our agency partners, providing clarity and focus as we look to deliver growth for our brands in the UK.”

Neale Horrigan, Executive Creative Director, elvis, added: “It’s amazing that after five years of demonstrating creative and strategic leadership, we can now enter into this new, expanded relationship with Birds Eye, supporting them in their new business strategy and enabling them to deliver creative excellence for their UK brands.”

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