Ballantine's Appoints Pangolin to Handle Global PR

An Iconic Scotch whisky brand has appointed Pangolin as its agency of record.

Following a competitive pitch last year, the Pangolin team won the brief to handle all global PR and communications for the Ballentine’s. The brand join the agencies portfolio of Scotch whisky clients, which includes Chivas and The Glenlivet.

The Pangolin team shared on their blog: “Ballantine’s brand ethos is ‘Stay True’ – a belief that we also pride ourselves on at Pangolin and we look forward to helping the brand continue to activate their global brand PR in bold and authentic ways.

“In addition to driving earned-first and portfolio storytelling, we’ll also be leading global comms strategy and overseeing acclaimed, legacy campaigns such as the ‘Ballantine’s True Music’ platform.

“2024 promises to be exciting and we look forward to working closely with the global Ballantine’s team – Slàinte Mhath!”

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