Avon Partners Up With connective3 for New Fragrance Launch

8 months ago

The connective3 team will be using its newly launched c360 to run the product campaign

An iconic beauty company has appointed digital marketing agency connective3 to launch brand new fragrance.

connective3 won the appointment after a competitive pitch process and will now be taking the lead to launch Avon’s Far Away Beyond the Moon. The team will be providing social and influencer marketing ahead of the product launch and driving engagement and brand performance across social media channels.

The Avon project will be don’t using connective3’s recently launched c360 product – which has been designed to deliver connected and creative digital media campaigns that deliver explosive growth. A set of carefully selected influencers across Instagram and TikTok will work with the agency to challenge what people think about Avon and to support female empowerment.

We were chosen for our Influencer Marketing experience and on brand creative concepts, and we’re really excited to be supporting Avon with their digital and brand growth

Claire Stanley-Manock

Claire Stanley-Manock, Paid Media Director commented: “We noticed a gap in the market for truly creative brand campaigns powered by cross channel expertise and c360 was our answer to this. We’re delighted to be partnering with Avon to help them launch their new fragrance using c360. We were chosen for our Influencer Marketing experience and on brand creative concepts, and we’re really excited to be supporting Avon with their digital and brand growth.”

Hannah Lally, Head of Commercial Marketing at Avon UK said: “Avon is famous all over the world for democratising beauty: delivering premium quality products at purse-friendly prices. Our latest fragrance Far Away Beyond the Moon is no different, with blind tests showing that 9/10 loved it more than a £116 luxury, high-fashion brand. A core part of our activation involves amplifying this product and our brand as a whole to consumers through impactful social media and influencer content. We’re excited to be partnering with connective3 for this campaign to help deliver our message in a bold, creative and relevant way.”

Alongside Avon, the c360 campaign approach has been most recently deployed in work with Global Knives and The Southern Co-op. After only four years of trading Leeds headquartered connective3’s client portfolio in the retail sector now includes leading brands such as Ocado, Barker & Stonehouse and Tapi Carpets.

Join 3,000+ agencies

Get the Agency Hackers Newsletter, and read candid stories from other agency leaders.