Art of the Possible Appointed to Launch CJ CheilJedang Campaigns Across the Globe

A London based strategic and creative marketing agency has been appointed by CJ CheilJedang.

The Korean food brand appointed Art of the Possible to be its creative agency following a four-way statutory repitch for the UK business. The team also competed against multiple agencies to pitch for and win strategic and creative duties in three other counties, the Netherlands, Germany, and Australia.

Art of the Possible will now partner with CJ CheilJedang to oversee strategy and creative across the four territories, with a focus on social, digital and influencer activity.

In the UK, the first activity to launch will be an influencer campaign for bibigo
In Germany, the first work will be a campaign promoting gyozas
In the Netherlands, the engagement will initially prioritise retailer engagement and awareness
In Australia, Art of the Possible will be developing a campaign for the launch of a new Australian-made kimchi product

The agency is growing at pace and it’s incredibly exciting to be working with such an amazing client
Kat Patterson

Originating in South Korea, CJ CheilJedang is a global food and BIO company that brings health, happiness and convenience to consumers around the world.

Jisu Han, Managing Director, CJ CheilJedang UK & Ireland, said: “We’re delighted to announce Art of the Possible as our lead agency across the UK, the Netherlands, Germany and Australia, as a critical part of our global strategic investment.

“Throughout our pitch processes, they demonstrated unparalleled expertise in each market, with a dynamic global team, an exceptional strategic offering, and an unwavering commitment to exceeding every KPI we set them.”

Kat Patterson, Managing Director, Art of the Possible, added: “We are thrilled to be working so collaboratively with CJ CheilJedang across the globe.

“The agency is growing at pace and it’s incredibly exciting to be working with such an amazing client, whose products we can’t get enough of, and whose focus and values are completely aligned with ours.”

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