Ibiza 2024 Running Order

⏰ 8pm

Welcome drinks – meet your fellow delegates for sunset drinks at our conference venue

📍 Ibiza Gran Hotel

How To Connect Authentically to the “New Culture” – with Dines from Studio Blup

If your agency is creating campaigns for people born after 2005, there’s a chance you’re making it up as you go along.

Studio Blup is a creative powerhouse, creating face-melting campaigns for Metallica and Kylie Jenner. Co-founder and creative lead Dines will talk about how they’ve transcended the agency model and become cultural leaders – building a business around what they’ve learned targeting Gen-Z, reaching massive audiences and defining a style all of their own.

At the Ibiza Super Summit, hear how Dines and his business partner Alex have elevated Blup from an agency-for-hire to a cultural powerhouse that sells insights, not just creative.

📍 Breakout Room 1

Why Becoming a B-Corp Leads to 23% More Client Revenue – with Laura Hothersall

While B Corp is mainly about purpose and values, agency decision-makers are more likely to be convinced by its commercial benefits.

Laura Hothersall runs Truth, which helps businesses achieve B Corp certification – but before that she was MD at Clicky. When Laura led Clicky’s transformation into a B Corp, they experienced “increased client revenue, new client wins, employee retention and attraction.”

In her new role at Truth Laura wants to help agency owners become B Corp certified – not just for its purpose side, but also because of its direct impact on revenue growth.

“I see it from a commercial angle,” says Laura. “And I think the benefit of my experience makes it more relevant to agency owners.”

At the Ibiza Super Summit, Laura will be joining us to discuss the benefits of becoming B Corp certified, whether it’s right for your agency, and how you can go about doing it.

📍 Breakout Room 2

5 Business Development Tips for Agencies – What We’ve Learned From Making 700 Outreach Attempts Per Day –with Henry Regan and Sam Lawrence

Henry and Sam’s business requires them to make 700 outreaches per day to different sectors. Naturally, they’ve developed their own tactics for keeping their sales pipeline moving:

1. Always follow up – “If a prospect says to call back at a specific point, you need to do it. You’ve got to do better at keeping the ball rolling after the meeting.”
2. Give early-stage leads attention – “The biggest opportunities are down at the bottom of the funnel. You need to treat them as if you’ve just pitched them.”
3. Implement structured processes – “Humans like structure, so making sure you follow up and have good CRM processes is crucial.”
   
   At the Ibiza Super Summit, Henry and Sam will be joining us to discuss how they’ve kept their business development pipeline moving so consistently, and how you can implement the same strategies.

📍 Breakout Room 3

Rise at Seven’s Journey to Maturity – with Carrie Rose and Karl Loudon

Search-first creative agency Rise at Seven has seen rapid growth – and it’s all happened in public.

In this talk, the agency’s founder Carrie – and Chief Commercial Officer Karl – will share the fascinating mix of commercial, operational and cultural changes that have resulted in a certain “growing up” phase.

If you run an agency that’s going from teenager to young adult phase, this is not one to miss.

📍 Breakout Room 1

Ibiza Creds Clinic – with Steve Fair

Do your creds cut the mustard? “Most creds decks actually turn prospects off” says Steve Fair of Sponge New Business. At the point where a prospect is reviewing creds decks, they have so much so much choice they’re looking to exclude you.”

“The more you say, the more chance there is you’ll say something that disqualifies you”.

In Ibiza, Steve Fair will be hosting a “creds clinic” to help agencies improve their critical early-stage marketing. You can get hear the current best practise when it comes to creds, and get personalised feedback on how to refine your deck.

📍 Breakout Room 2

Dave Harland – Find the Funny In Anything (Surgery)

Join the morning’s speaker Dave Harland for an intimate surgery where you can ask questions about how you can use humour to promote your agency and your clients.

Brands like RyanAir, Lewis Capaldi, and Oatly are the masters of finding the funny in their own brand identities. Copywriter and LinkedIn personality Dave says there are plenty of ways to add humour into your copywriting – whether it’s by picking ‘fights’ with other brands, or just making the odd pun.

But the principle is: if you show a little humour, your audience will begin to trust you.

Join this session for ideas on how you can find the funny in everything.

📍 Breakout Room 3

“I Sold My Small Agency – And It Put Me In a Wheelchair” – with Holly Tennock

What’s it like after you sell your agency? Join us for a candid conversation with Holly Tennock, who sold her agency – and will share the profound impact it had on their life.

Holly will discuss the unexpected challenges that come with selling their agency – including dealing with severe anxiety and physical health issues. Holly will reflect on the intense period post-sale, shedding light on the pressures that many founders face but rarely talk about.

If you see an agency sale in your future, this talk will be a must-attend – especially when it comes to navigating the earn-out and integrating into a new culture.

📍 Breakout Room 1

How to Succeed on LinkedIn Without Looking Like a Plonker – with Lea Turner and Lewis Kemp

A lot of marketing agency leaders want to grow their personal brands by making more of a splash on LinkedIn. (Even a few waves would be nice.)

However, a common obstacle is the fear of looking foolish or running out of things to say. Join us for a session with two successful individuals who have built massive, authentic followings on LinkedIn. They will share insights on how you can develop a consistent habit of posting engaging content that resonates with your audience—without compromising your integrity.

📍 Breakout Room 2

Breakout 3 – Why Agency Owners Should Take on Board Positions

Are you missing out by not being on a board “When you’ve been an agency owner and you’ve walked away with a pot of cash, your brain doesn’t turn off,” says Sadie Groom, CEO of Bubble Agency. This is a problem a lot of exiting agency founders find themselves in. They sell their business, work their earnout, and… then what?

For Sadie, the answer lies in board roles. She currently sits on three boards, including a university board and a hotel board.

“A lot of agency owners go, ‘Oh, I’m going to get on a board after I’ve sold my agency.’” says Sadie. “But they’ve just left it too late by then. It’s the people that you meet on these boards. I’ve met some fascinating people and just learned about different businesses,” adds Sadie.

At Ibiza Super Summit, Sadie will discuss how to apply and prepare for board roles, the skills agency owners bring to the table, and how to leverage board experiences to enhance your current agency leadership.

📍 Breakout Room 3