Running order – Group B

⏰ 9.30am

Welcome to Pipeline!

Welcome to the event! Hear what’s coming up, and who’s in the room.

📍 Theatre

⏰ 9.40am

ALF Insights Talk

Amanda from ALF Insights will be sharing the latest agency trends – along with the Brands to Watch in 2025. She’ll also explore how shifts in consumer behaviour, sustainability, and financial optimism are shaping the B2B landscape.

📍 Theatre

⏰ 9.50am

Stop Being Ghosted & Book More Meetings With Lumpy Mail

Tired of being ghosted? Louis Sandford flips outreach on its head: equipped with mannequin hands, piñatas and vinyl records. His wildly creative lumpy mail campaigns cut through the noise and get dream clients to actually respond.

📍 Theatre

⏰ 10.20am

The Power of People-Centred Marketing

Katie Street champions people-powered marketing. At Pipeline, she’ll reveal how Employee Generated Content like authentic posts, short videos and team insights can boost engagement, build trust and fill your pipeline with clients who buy into your people, not just your pitch.

📍 Theatre

⏰ 11.00am – 12pm

Building a Client Community That Drives Your Pipeline

Agency Hackers’ own Ian Harris is leading this session on the benefits of community-building on your agency’s pipeline. He’ll share how creating a space for your market can boost visibility, unlock insights and drive long-term, sustainable growth.

Who is this for? Anyone interested in boosting a community feel for their client market.

📍 Brontë

⏰ 11.00am – 12pm

Create a Funnel That Speaks Everyone’s Language

Tired of sales, marketing and finance pulling in different directions? Mitch Richards reveals the Bowtie Funnel: a game-changing model that gets teams aligned, spots pipeline leaks and fuels real growth. It’s already powered billions in value.

Who is this for? People looking to gain more insights into their pipeline and how to translate that to other departments of the agency.

📍 Eliot

⏰ 11.00am – 12pm

How to Grow Without a Dev Team

Deazy helps agencies take on bigger software projects without hiring developers. At Pipeline, Ben Morris will be joined by Rochelle Giblin who will explain how working with Deazy’s dev team allowed her agency, Big Partnership, to scale effectively and unlock high-margin work – without clients ever knowing the difference.

Who is this for? Agencies interested in accepting more development briefs, without wanting to increase in headcount.

📍 Chaucer

⏰ 12.50pm – 1.50pm

New Business Surgery

Struggling with a clunky pipeline? In this session, Ryan Hall and Amanda Rosevear will share no-fluff strategies to fix your sales flow – from Ryan’s ‘Don’t Sell’ method to Amanda’s data-backed approach to targeting the right brands with confidence.

Who is this for? Agencies that want to gain practical advice on their pipeline and growth in general.

📍 Theatre

⏰ 1.55pm – 2.55pm

Pitch Perfection: The Therapy-Led Outreach Strategy

Ever wondered how to get your clients to tell you their problems? Jack Frimston and Zac Thompson are here to help! Using techniques founded on a therapist’s chaise lounge, they’ve been able to get clients to transparently spell out what they need from their company.

Who is this for? People looking to charge up their pipeline through open and honest conversations with their own clients.

📍 Brontë

⏰ 1.55pm – 2.55pm

Mistake-Making Marketing

Sometimes, things have to go wrong before they go right. Mike Maynard knows that all too well. In this session, he’ll be sharing where his agency, Napier, have misstepped in the past to go forward in the future. Joining him will be Nesbert Musuwo as the pair explain the common pitfalls of agency life and new business.

Who is this for? Agency leaders looking to gain insight or advice from an agency that’s had 25 years of mishaps and triumphs.

📍Chaucer

⏰ 1.55pm – 2.55pm

How Can You Make Lead Gen a Whole Team Effort?

This interactive session will uncover your teams’ true potential in steering the business. Henry Regan will lead this energetic workshop showing how having the whole team help to list new business potentials can help with lead gen and pipeline issues.

Who is this for? Anyone struggling with discovering their dream clients and how to source a list of them.

📍 Eliot

⏰ 3.10pm – 4.10pm

What a BD100 Submission
Can Do For You

The BD100 hits the Pipeline stage with two previous winners of Business Developer of the Year – Oya Mustafa (2025) and Lizzie Clayton (2024) sharing how winning this accolade has added to their personal brands and the work they do for their agencies. They’ll be joined by Rich McHardy who co-founded the awards that shines a light on the under-recognised roles in agency Business Development and Growth.

Who is this for? Anyone interested in the effects of award winning on an agency, how The BD100 came to be, and why communities which highlight shared friction points are more vital than ever for growth!

📍 Theatre

⏰ 4.10pm – 4.25pm

A Data-Led Approach to New Business

In this session, Peter Czapp will explain the latest findings from the BenchPress report – the largest survey of UK agencies. He’ll take you through the surprising blindspots that agencies fall victim to with new business and referrals.

📍 Theatre

⏰ 4.30pm – 5pm

Buyability: The Art of Sustainable Growth

Are you looking to future-proof your agency? Get the steps from Anna Stone who will explain how to sell your agency’s services to clients and how to grow sustainably down the line. This will set you up for years down the line if you have a plan to exit eventually!

📍 Theatre