Running order – Group B

⏰ 11am – 12pm

Agencies GREAT at Their Own Marketing

Agencies are often filled to the brim with client work. So how do you find the time, energy, and resources to make your OWN marketing so great?

Is it about crafting a unique brand voice that cuts through the noise, or mastering the art of turning your agency’s expertise into compelling content? Or maybe it’s leveraging cutting-edge tools and platforms to amplify your message? 

In this session, we’ll be joined by three prominent marketing voices in the agency world to get to the heart of how they’ve nailed their own marketing whilst juggling client demands and staying ahead of industry trends.

PANELLISTS: Dan Knowlton (Knowlton), Mai Gonzalez-Berg (Powerhouse) & Stokely Howard (Trendy Grandad)

📍 Theatre

⏰ 12.45pm-1.45pm

How Productising Helped Us Attract Bigger Client Budgets

Danny Somekh had a problem: his agency, Huddle Creative, wasn’t getting the level of clientele he wanted.

He realised that to truly stand out and attract the brands they wanted, they had to take a larger step: they needed to transform how they presented their services.

In this session, Danny will share how productising services can transform your agency’s prospects and help you win bigger clients, as well as why positioning yourself accurately can make all the difference.

📍 Elliot

⏰ 12.45pm-1.45pm

DEMO: The Lime One
AKA
“How We’re Using Our LinkedIn CRM to Find Our Dream Clients“

Charli Hunt and Chris Wright are no strangers to the challenges of lead generation on LinkedIn. After years of navigating the platform, they realised that most of us are missing something critical: a way to genuinely connect with potential clients, not just add to our contact list. 

So they decided to do something about it – and The Lime One was born.

In this session, Charli and Chris will share her journey in developing The Lime One – a LinkedIn CRM tool designed for agencies – and give a live demo on how to use it to nurture meaningful connections.

📍 Bronte

⏰ 12.45pm-1.45pm

“How We Automate Our Outbound Sales“

In today’s competitive market, proactive lead generation is non-negotiable. But it doesn’t all have to be manual. Aleks Certa, founder of The Social Way, automates her agency’s entire sales process – from lead generation to qualification – only stepping in at the final conversion. 

In this session, Aleks will show us the exact strategies and tools her agency uses to consistently bring in qualified leads – without sacrificing the personal touch.

📍 Chaucer

⏰ 1.50pm – 2.50pm

Structured Networking

This is your chance to meet the other delegates!

We’ve put you into groups of six, and will have some ice breaker activities ready for you – so find a space and get gabbing!

📍 Foyer, Dickens + Elliot

⏰ 3.05pm – 4.05pm

PANEL: Why You Need to Invest in Video Marketing for Your Agency

Anyone can create and publish videos now, potentially grabbing the attention of millions of people. But this puts marketers in a rather precarious position: how do you stand out amongst the crowd and cut through the noise?

We’re bringing together four voices from different agencies to discuss how they’ve cracked the code of their video marketing and how you can do the same.

PANELLISTS: Daisy Whitehouse (Down at the Social), Anthony Leung (Mean Write Hook), Domenica Di Lieto (Emerging Communications) & Adam Millbank (JonesMillbank).

📍 Theatre

⏰ 3.05pm – 4.05pm

WORKSHOP: Find Your Agency’s Narrative

Joe Daniels, founder of LEFTFIELD, knows that standing out in a crowded market isn’t about offering more – it’s about telling a better story.

In this session, Joe will share how agencies can build a narrative that resonates with clients and helps differentiate them from the competition. Through real-world examples, Joe will show how storytelling can elevate your agency, attract the right clients, and simplify your service offerings.

📍 Bronte

⏰ 3.05pm – 4.05pm

How to Create Creds that Convert

Do your creds cut the mustard?

“Most creds decks actually turn prospects off,” says Steve Fair of Sponge New Business. “At the point where a prospect is reviewing creds decks, they have so much so much choice they’re looking to exclude you.”

“The more you say, the more chance there is you’ll say something that disqualifies you.”

In this session, Steve Fair will be hosting a “creds clinic” to help agencies improve their critical early-stage marketing. You can get hear the current best practice when it comes to creds, and get personalised feedback on how to refine your deck.

📍 Chaucer

⏰ 4.10pm – 4.25pm

A quick message from our event sponsor

We’ll hear a quick word from one of our event partners: Nimbus

📍 Theatre

⏰ 4.25pm – 5pm

Why Long Term Relationship Building Always Pays Off

In a world of instant gratification, Ryan Hall, founder of Friday Solved, is championing a different approach to new clients: Don’t Sell.

But in today’s economic climate, when agencies are coming out of the hardest period they’ve seen, is there still room for such patience?

In this session, Ryan will dive deep into his agency’s ‘Don’t Sell’ strategy – sharing how agencies can evolve to meet the changing needs of clients, build lasting relationships, and ultimately, win more business.

📍 Theatre