📣 Please note, these events are for Agency Hackers’ members only.

If your agency isn’t a member yet, get in touch with Anne or sign up here.

“If you get it wrong, you can get ruled out pretty quickly.”

Winning creative work in Saudi Arabia isn’t about booking the six-and-a-half hour flight and hoping for the best. It’s about understanding a region that’s rewriting the rules, and showing up with a message that lands.

Pete Fergusson, CEO and founder of The Agency House, has been there. One of his agencies was appointed the creative agency for the bid for the 2034 World Cup. Now, he’s launching the Saudi Agency Network — a way for agencies to access serious opportunities in Saudi without burning through £100k just to open an office.

But what are the main differences between agency work in the UK, compared to work in Saudi Arabia?

“The projects can be ginormous,” says Pete. “It’s easier to find big, interesting leads. And there’s more money out there – everyone’s pretty depressed over here because it’s so tough right now.”

But it’s not just about where the work is. It’s how you get it. Misread the culture or misstep in your messaging, and you could lose the deal before it even starts.

In this session, Pete will share what it really takes to win work in Saudi. He’ll cover cultural expectations, regional rivalries, and how to stand out in a place that’s investing fast and thinking big.

We’ll explore:

• What clients in Saudi actually want from international partners.
• The key differences between Saudi and Dubai.
• How to operate in a region with massive ambition and budget.

“It’s a steep learning curve, but they’re very nice out there – they just do things differently.”

If you’re curious about expanding into the Middle East, or you’re already dabbling and want to do it smarter, this session is a must.