📣 Please note, these events are for Agency Hackers’ members only.

If your agency isn’t a member yet, get in touch with Anne.

When referrals dried up, Silvia del Corso’s instincts kicked in.

“We used to get 90% of our work through referrals. When that dried up, I couldn’t sit and wait – I needed to do something. I wanted to make sure I’d done everything I could to change the story.”

As founder of PinkSEO, Silvia set to work on building a lead generation engine she could rely on.

“I told the team we needed to deal with it as if it were a client’s project and be as serious as we can be on all the possible optimisation elements.”

Silvia’s first step was to pick a niche.

“We’re still working with and taking on clients that don’t fall within this particular field – but we decided to try and do some intentional work in a certain direction.”

With a clear focus on her target market, Silvia developed a lead generation system that she’s in total control of.

“We’ve created something that brings people to us.”

In this session Silvia will share how she:

• Repositioned her agency by focusing on a market where she already had results, without shutting out other work.
• Created simple, high-converting content, including a lead magnet and webinar that opened doors without the hard sell.
• Used LinkedIn to spark real conversations, reaching out to specialists with value-first messaging.
• Built a funnel that qualified leads early using free audits and 1-to-1 consultations to identify good-fit clients.
• Restarted her CRM and newsletter to stay front of mind with consistent, helpful touchpoints.

If your pipeline is starting to become a cause for concern, this session will help you refocus and build a reliable lead generation engine that’s tried and tested.