Private equity investment can be a game-changer, promising rapid growth and expansion for agencies.

For founders, it’s also a huge chance to cash in and take some chips off the table.

But navigating this path is no mean feat. How can you secure this kind of investment, and stand out from the crowd, while retaining what makes your agency inherently you?

Two years ago, Raman Sehgal embarked on this journey himself, taking his agency ramarketing to market and achieving the remarkable milestone of a double-digit multiple valuation, a rare and significant achievement in the agency world.

“Going for private equity investment allows you to cash out significantly, but depending on the value of your business, means you can still very much be a part of it,” says Raman.

In this session, Raman will be talking to us about how he secured private equity investment, and the important things to consider.

This includes:

• Educating yourself on the private equity process, so you’re prepared for whatever comes your way.
• Understanding your agency’s unique proposition – and how you can market this to investors. “I didn’t want to pitch ramarketing as a general B2B marketing agency,” Raman explains. “I wanted to pitch us as life science specialists because I knew that was where the value was.”

• Choosing the right partners for you, that aligns with your agency’s overall vision and values. As Raman cautions, your choice of investor is “critical” when thinking of your agency’s direction and future.
• Evolving your role within the agency post-investment to focus on growth and innovation. Post-investment, Raman is now able to put more time and energy into growing his teams in North America and beyond.

Raman will be taking us through his investment journey, and helping you figure out if this is the right path for you too.

If this is something you’ve been considering, and want more insight into how to secure a mega valuation, this is the session for you.