How Traditional Print Became Our New Marketing Tool

Wed 6 Jul 2022 2:00 pm UK Time

AHQ rounds up the best content from our live events each quarter

At the start of this year, we decided we needed a new channel for our content.

We use Zoom and emails a lot, so we settled on a print project. This has since become our quarterly magazine, aptly titled Agency Hackers Quarterly.

But why print, and why now? We needed:

  • A new channel to communicate with members.
  • A way of providing something different, away from screens.
  • A place to round-up our best content and make sure members weren’t missing out on important pearls of wisdom and advice.

We set about creating this new channel, and so far the response has been better than we’d ever expected – it’s already become a great marketing asset for us, and one member even dedicated a whole LinkedIn post to their copy.

As it has so many of you talking, we thought we’d take you behind the scenes and tell you more about why we decided to do this, and what the process has been like so far.

Come along and hear from our brilliant content team about the ins and outs of extending our brand – and perhaps it’ll even inspire you to do the same.