You’re always out to impress when you’re pitching for new biz.
But do you share too much in that process?
“We were recently asked to prepare a proposal for a new website for a long-standing client,” says one creative director.
“A lot of time went into the proposal really understanding the challenge, and thinking about the best way to solve it. Our costs went in, and the CEO agreed with the direction and approach on all levels.”
“But now, they’ve asked the brand director to use it as the basis to get another agency to cost the job up.”
Is this a sign of the times, or are situations like this just plain wrong?
We’ll be discussing it in this month’s marketing and new biz mastermind.
- How can you protect your proposals and creative processes?
- How much do you share, and how do you tread that line?
- Should you start charging for this from now on?
If this has happened to you, or you’re struggling to figure this out, come along and discuss it with like-minded folks.