• What is programmatic marketing? Have you ever considered it for your clients?
• Tyler Barnet from Grapeseed Media is here to dispel the myths surrounding programmatic marketing, and how it can be used as a Booking.com for ad space.
• Join us for this session to see if programmatic working could help leverage the work you do for current, and perhaps even future, clients…
To get your clients on billboards or on TV, you might assume it’d obliterate 2023’s budget – and 2024’s too!
“You no longer need half a million dollars to be on a television screen,” explains Tyler Barnet, client services director at Grapeseed Media.
“In the past, to reach top publishers on connected TV, digital audio, and 98% of websites and apps, agencies would have to meet unaffordable minimum budget requirements and consolidate their budget into one share of voice.”
“However, now agencies can use programmatic marketing to reach their target audience without having to reach these minimum levels.”
Imagine being able to tell a client you can get them on bus shelters on busy London high streets, or featured during a Channel 4 ad break – without it wiping out your budget, controlling who sees it, or tracking results.
While this sounds great, what actually is programmatic marketing? And how can you make it work for your clients and increase your agency’s revenue?
Grapeseed Media partners with agencies to help them understand and navigate this world of ad tech – think of it as your personal GPS in this complex landscape.
“It can be overwhelming, with an endless array of options and jargon,” says Tyler. “You need someone to cut through the chaos and provide transparent and straightforward answers to your ad-tech questions.”
Being able to use advanced tactics and take advantage of various new emerging channels means you can take your client beyond the capabilities of PPC advertising – and it’s scalable too.
Tyler will be talking you through programmatic marketing works, and how you can use it without investing heavily in new, expert staff to harness its potential.