• It’s been a common question of recent times: why are clients just so slow?
• Claire Jules-Saffu, head of paid media at Curated Digital, has recently re-entered the agency space after spending over a decade client side.
• She’ll be joining this month’s client services mastermind to help make sense of your client conundrums.
Claire Jules-Saffu has recently re-entered the agency space after spending over a decade client side.
“The one thing about being agency side is you don’t necessarily know some of the blockers client side, and some of the reasons things aren’t getting through the door,” says Claire, head of paid media at Curated Digital.
“Things like where the budget comes from, for example – your contact might not be the person who owns it.”
Claire spent the last nine years at the online grocer in the world, Tesco, so she knows a thing or two about how big clients tick.
“At somewhere like Tesco, a lot of the time you have to create a business case to get something done. You can’t just turn around and ask someone to put this tag on the website,” she says.
“You’re also fighting against a lot of other departments that also want things done to save X amount of pounds. That’s really going to justify whether the work I want gets done.”
We’ll be discussing slow clients in this month’s client services mastermind.
- Do you find it frustrating when you can’t get a straight answer?
- Why are clients so slow to make decisions and give feedback?
- How can you figure out what a client is really thinking?
- If you’re dealing with a client like this, how can you approach some of the barriers?
We’ll be talking to Claire about all of this and more, and trying to make sense of all your client conundrums.