Picture this: you’re doing some great work with a small, established client. But then, their competitor approaches you.
How do you respond?
“Morally, it feels a bit wrong to support Goliath when we’re working with David,” says one agency leader in this position.
“I don’t want to miss an opportunity, but also don’t want to drive away a good, existing client. As it stands, we’re moving forward cautiously, and trying to see how we can do both with integrity.”
We’ll be discussing this in more detail in this month’s CEO Summit.
- Have you had an existing client’s competitor come knocking?
- What was your answer to this ‘moral dilemma’?
- How do you broach this with the existing client?
- Can this really work to your advantage? (Perhaps you’re looking to carve out a niche in a particular sector.)
Come along and share your experiences, and seek advice from your peers. And don’t worry, this session isn’t uploaded to the members’ area – so you can be as candid as you like.