A new year is here, which means another year of AI developing at lightning speed. And as we look to 2025, the opportunities for agencies are endless – but only if you know where to focus.

Heather Murray, founder of AI for Non-Techies, will be joining us to talk about the latest AI trends to focus on for the new year. And a big one is building your own bespoke tools, completely unique to you and your agency.

“You can now create completely bespoke tools, avatars, and voices – and without needing any technical knowledge,” Heather explains. “It’s not about following what others are doing. It’s about building tools and workflows that are uniquely yours”​.

From custom GPTs to bespoke AI-powered teams, Heather will share the trends you need to watch (and embrace) for 2025, with a live demo of what’s possible right now.

We’ll be focusing on:

• The rise of DIY AI. “We’re moving into the age of ‘DIY AI,’” says Heather. “You can build your own GPTs, Claude projects, and avatars – entirely custom to your needs – without writing a single line of code”​.
• How voice technology is developing. “Voice technology is accelerating quickly. You can describe the voice you want, and AI will generate it. Soon, everything will be controlled by voice – it’s coming faster than we think”​.
• The power of bespoke AI tools. “You can now create an entirely original avatar that fits your brand. It’s not about picking from a library anymore, but building something completely unique to you”​.
• Why you should be flexible with the AI tools on offer. “Don’t get married to one tool,” Heather warns, having herself leaned a bit too heavily on a particular transcription tool that eventually stopped working altogether. “Tools change. Some stop working, some improve. Always use monthly subscriptions and be ready to pivot when things develop.”

Join us for this session to work out where to go on your AI journey in 2025, and what the evolving AI landscape can do for you, your team, and even your clients.