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“We were like, ‘Holy shit. This is going to change everything’.”
When Fergus Dyer-Smith got exclusive access to Open AI’s original GPT model, he and his team at Wooshii wasted no time. Â
They began by mapping out each step of their creative processes, looking at where they could integrate AI to speed things up. Soon enough, they’d built a tool that their sales guy could use to whip up a proposal in less than an hour.
From there, they kept on building: “Proposals, RFPs, production briefs, feedback analysis – all done in minutes.”
Now, agency giant Publicis Pro are using their tool – and it’s had a direct impact on their bottom line.
“In Publicis’ case, they’ve openly now said this has hit their net margin. It’s literally a more profitable business,” says Fergus.
“They’ve also been able to take on work they never would have been able to do before. I was in a meeting with them recently, and they said, ‘We can’t work out how we’ve managed to take on more this year’. Then they ran an analysis and realised it because of this tool.”
Fergus will take us through how Wooshii’s AI tool can help your agency speed up your creative processes and expand your team’s capacity with a few button clicks – complete with a demo to show you exactly how to use it.