Weds 19th Mar 2025 2:00pm UK time

đź“Ł Please note, these events are for Agency Hackers’ members only.

If your agency isn’t a member yet, get in touch with Anne.

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For many agencies, AI is no longer just a tool; it’s a game-changer and a key part of the team when it comes to digital search.

In this session, we’ll hear from Jo Lambadjieva, founder and CEO of Amazing Wave, and Matt Foster, senior digital PR manager at Distinctly, about how they’ve embraced AI to navigate these huge changes – everything from optimisation to new search behaviours.

“We’re not just trying to save time with AI; it’s about achieving better outcomes overall,” says Matt, whose agency has also released an AI whitepaper towards the end of 2024. “These tools enable us to focus on creativity and strategy while handling repetitive tasks more efficiently.”

“AI has fundamentally changed how customers discover products,” Jo explains on the SEO and eCommerce front. “It’s no longer just about keywords but ensuring AI systems recommend your brand in a conversation.”

We’ll be discussing:

  • The evolving role of search engines and AI-driven discovery. As clients increasingly look to optimise brands and their products for tools like Amazon’s chatbot Rufus, tools like Google’s Gemini are also reinventing search behaviour by prioritising AI-recommended content over traditional keyword strategies, requiring brands to redefine their SEO tactics. “It’s about understanding how AI systems think and crafting your presence to fit seamlessly into that,” Jo explains.
  • AI’s impact on PR workflows. In just six months, Matt’s team went from beginners to trailblazers, using AI for everything from competitor analysis to media list creation, within an ethical framework for quality. And it’s all for the better. “We’ve seen measurable improvements in how quickly we can respond to media opportunities without sacrificing quality,” Matt shares.
  • The human-AI collaboration. Jo and Matt both know the power in blending human creativity with AI efficiency, leading to far superior results. “AI doesn’t replace the human element; it enhances it,” says Matt.

If you are part of these sectors and want to further enhance your AI potential, this is the session for you. Jo and Matt will share practical use cases, insights, and strategies to help you harness AI, making your work more efficient, creative, and impactful for you and your clients.