📣 Please note, these events are for Agency Hackers’ members only.

If your agency isn’t a member yet, get in touch with Anne.

AI is reshaping B2B marketing. 

It’s making content creation faster, posting processes smoother, and campaigns more effective. But how can you use it in a way that is making a difference? 

James Carson, co-founder of Agentic, has spent years exploring how GenAI can be applied to content creation. He’s looked at AI tools across text, image and audio, and integrated those with AI powered sales workflows for B2B.

“The struggle with a lot of AI tools is getting started. You think ‘I can’t be bothered to change this’.” James says. “But let’s say you have a process of automation – you publish something on your website and an AI is able to take that and turn it into several LinkedIn posts for you.” 

It can save hours of time, and help you build strong B2B connections and engagement without taking too much time out of your day-to-day. 

“Adoption of AI tools, even ChatGPT,  is still actually quite low, so agencies are in a very strong position if they adopt AI fast.”

In this session, we will be discussing:

• How to use AI for content production. “You don’t have to spend hours writing posts.” You can use AI to create better content, at a faster pace. 
• Which AI tools actually work. Agentic created a Top 100 list of AI tools – so James knows exactly what tools and platforms you should be using for writing, video, and content automation.
• The role of AI avatars in B2B marketing. “A video of me – generated by AI – can send personalised LinkedIn messages. It also speaks any language.”
• How to integrate AI into your marketing workflows. “The key isn’t just using AI – it’s building AI into your existing processes effectively.”

In this session James will be sharing his tried and tested ways to implement AI into your B2B marketing strategy – without sacrificing creativity or control.