We Are Warriors PR Appointed to Run Comms for WeAre8

WeAre8 has announced its new UK PR agency.

We Are Warriors PR will be supporting the social media platform in its ambitious global expansion plans.

The social platform, founded by tech entrepreneur Zoe Kalar, fosters an ethos of global positive change and economic empowerment for everyday people. With backing and investment from Channel 4 UK, BBC Studios, and Rio Ferdinand, WeAre8 is a ‘safe’ home for its users.

The unique approach to social median ensure that that majority of its ad revenue (60%) goes directly back to the people, charities, community groups, creators, and planet projects for every ad viewed on the app. Instead of interrupting people with forced in-feed ads, WeAre8 shares the ad revenue with them and allows them to decide how to use it.

We Are Warriors PR appointment signifies a huge milestone for the company’s global expansion plans. The PR team will support the brand with global corporate and citizen comms plans and support its global expansion beyond the UK, USA and Australia.

It’s exciting to be part of their expansion in the UK and globally, as they continue to lead the way in technology and innovation within the ad sector and social media space
Effie Kanyua

Zoe Kalar said: “As WeAre8 continues to grow and expand its movement, we are excited to partner with We Are Warriors PR to empower and unite millions of people globally.

“Their extensive experience in technology and media PR, together with their strategic approach, will be invaluable in supporting our business, awakening people to a healthier social alternative and bringing real hope to young people and their families.

“With our unique application of validated identity, centralised wallet and recognition/ AI infrastructure, we can now provide people a ‘safe social home’ and viable social alternative where they are seen by their friends, and free to express their biggest selves without fear.

“All while being valued with micro-payments with ever every ad view. WeAre8 literally puts the power back into the hands of people.”

Effie Kanyua, founder of We Are Warriors PR, said: “WeAre8 is a dream client and this is a significant win for us. There is a perfect synergy between WeAre8’s missions and values and our own.

“It’s exciting to be part of their expansion in the UK and globally, as they continue to lead the way in technology and innovation within the ad sector and social media space. We bring our unique offering of expertise within technology, AI and media and also out newly developed AI technology LILA Assistant to help support the business in their future goals.

“We’re excited for the journey ahead.”

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