Überlube Appoints Little Leaf Agency to Spearhead UK Launch

3 weeks ago

Leading sexual wellness PR and communications agency, Little Leaf Agency, has been appointed on retainer as the UK agency to represent luxury lubricant brand überlube.

Renowned not only within the realm of sexual wellness but also endorsed by medical professionals and beauty experts alike, überlube is celebrated worldwide for its premium formulation making it a quality choice for sex, sport and style.

  • This new partnership marks a significant milestone for both Little Leaf Agency and überlube as the brands join forces to bring überlube’s selection of premium products to consumers across the UK. 

Überlube is joining the ranks of Little Leaf Agency’s esteemed clientele of award-winning brands and experts including Eye Of Love, Fun Factory, Love Not War, Good Vibes, Sextoys.co.uk, Babeland, ERIKALUST, and Alice Lovegood.

Their expertise in the field of sexual wellness PR will undoubtedly help us reach our target audience – I’m confident that we will empower individuals to prioritise sexual well-being and embrace pleasure

Cheryl Sloane

Kathryn Byberg, Founder and Managing Director of Little Leaf Agency said: “Überlube’s reputation for excellence in not just sexual wellness but also in the areas of medicine, beauty and sport, aligns perfectly with our mission to champion brands that prioritize intimacy, health, and pleasure. We look forward to leveraging our expertise to amplify überlube’s message and reach in the UK market.”

  • Founded in 2002, überlube’s goal was to create a world-first, premium lubricant with long-lasting performance that supports the joy of intimacy and doesn’t leave a sticky residue, a common problem faced by many lubricant brands. 20 years later, the brand has been named “Best Lubricant Brand of the Year,” is recommended by over 7,000 medical professionals worldwide, and is stocked in retail giants across the globe.

Überlube’s premium formulation has garnered praise from consumers and professionals alike. By prioritizing safety and efficacy, the brand aims to empower individuals to prioritize sexual well-being and embrace intimacy without compromise. Fans of überlube love to talk about its multi-uses. Add some shine to your hair, use it for anti-chafe during your runs and workouts, and let überlube help your scars heal. All this in one bottle. 

Überlube’s Brand Director, Cheryl Sloane commented on the new appointment and said: “With its reputation for being a leader in the industry, we are confident that the partnership with Little Leaf Agency will ensure successful growth in the UK market.

“Their expertise in the field of sexual wellness PR will undoubtedly help us reach our target audience. Together, I’m confident that we will empower individuals to prioritise sexual well-being and embrace pleasure.”

Under the guidance of Little Leaf Agency, überlube plans to implement a comprehensive PR campaign to enhance visibility of its products to the UK market.

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