The INKEY List Gets AI Treatment from Northern Artillery

A Leeds-based creative production agency, Northern Artillery, has completed a pioneering digital solution for its worldwide skincare brand client, The INKEY List.

Bringing next-generation medical expert recommended tech direct to millions of customers across the globe, The INKEY List’s new Acne Analyzer Pro uses advanced Artificial Intelligence (AI) facial scanners to deliver a comprehensive personalised experience for those suffering with skin breakouts.

The Vue.js web application has been developed in-house by Northern Artillery’s technical team and mounted onto The INKEY List’s ecomm platform of choice, Shopify.

Designed to provide users with personalised skincare insights and product recommendations, the new functionality harnesses the power of AI to detect breakout activity and twins it with medical expert approved skin indicators powered by revieve.com, a leading beauty and wellness platform, which helps identify skin and breakout types.

The system delivers an intuitive user experience with personalised product recommendations and in-depth data visualisations, all of which aid customers in quickly gaining the very best treatment for their particular skin requirements.

Amongst the most technically innovative aspects of Northern Artillery’s solution are a bespoke camera feed which utilises advanced client-side validation techniques and state-of-the-art machine learning facial models to secure optimal image capture as well as a detailed analysis results page presented through HTML5 canvas facial mapping. These high-intensity areas of work have been married to a custom SDK and API integration with Revieve and The INKEY List’s data warehouse to fully leverage AI capabilities.

This is the boldest, most innovative and highly-personalised digital launch to date at The INKEY List and our ongoing close partnership with Northern Artillery has delivered an industry-leading web application which we are absolutely thrilled with
Nima Salehi

The Northern Artillery team also included the creation of an all-new landing page specific to Acne Analyzer Pro and a personalised questionnaire which is used to enable precise skincare analysis – the results from which integrate with The INKEY List’s product matrix to provide customers with the industry’s most highly-personalised ingredient-led skincare recommendations.

The application is expected to evolve further in the near future, with upcoming features set to include a progress tracker within the customer account area to further enhance user engagement and satisfaction.

Commenting on the project, Northern Artillery’s Technical Director and project lead, John Barry, said: “Acne Analyzer Pro sets a new standard in skincare analysis, combining advanced technology with user-centric design to deliver actionable insights and personalised product recommendations.

“With ongoing development and enhanced features planned throughout the year, the Northern Artillery/The INKEY List partnership has ambition to create the most personalised user skin care journey on the web and thanks must go to our client for its vision and our team for its dedication to the cause.

“It’s a tremendously exciting time for all concerned – and a clear demonstration that Northern Artillery is well and truly amongst the upper echelons of technical creativity and aptitude in the digital agency sphere.”

The INKEY List’s Global Head of Technology, Nima Salehi, commented: “This is the boldest, most innovative and highly-personalised digital launch to date at The INKEY List and our ongoing close partnership with Northern Artillery has delivered an industry-leading web application which we are absolutely thrilled with.

“The combination of their technical expertise and design talent alongside our skilled in-house team has created a great user experience to support our acne consumers, pushing the boundaries of digital experiences in our sector.

“This project couples best-in-class data collection practices with extensive insight gathering, allowing us to unlock an even higher level of customer experience and provide greater support to our product team on new product development. I am very much looking forward to the further launches on our roadmap together.”

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