The Frameworks Helps Genius Sports Launch New Sports Data Campaign

1 month ago

‘Built on Genius’ captures the way Genius Sports uses data and technology to help build immersive experiences

B2B specialists The Frameworks have launched the latest campaign for sports data and technology solutions, Genius Sports.

The campaign, ‘Built on Genius’ will be supported by a social campaign to raise awareness of the opportunities in sports data for creating new experiences around sports.

  • These experiences will enhance sports fans’ enjoyment, give sports professionals new insights, build loyalty for teams, leagues and brands and, ultimately, deliver new returns for businesses looking to capitalise on an ongoing consumer appetite for sports.

Genius Sports uses comprehensive data collection and analysis across sports including soccer, American football, basketball and volleyball to drive new ways for fans to engage with the sports they love.

Through its sophisticated technology, Genius captures and shares every intricate detail of sporting events, from the speed of a ball to the angle of a player’s arm. This enables broadcasters, streamers, betting companies, sports teams, leagues and sponsors to create richer, more engaging experiences for sports fans.

With our cutting-edge solutions, we’re not just redefining sports experiences; we’re shaping the future of fan engagement, professional performance and the business of sport

Tom Washington

James Trowman, Managing Partner at The Frameworks, comments: “This campaign is not just about raising awareness; it’s about redefining how we engage with and consume sports.

  • “Genius Sports is at the forefront of driving exciting new experiences, and this campaign will build greater awareness of how bringing fans new insights and experiences benefits consumers and businesses alike.”

Tom Washington, Marketing Director at Genius Sports adds: “Through our collaboration with The Frameworks, we’re bringing our revolutionary union of data and technology to the broader audience it deserves.

“With our cutting-edge solutions, we’re not just redefining sports experiences; we’re shaping the future of fan engagement, professional performance and the business of sport.”

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