MW-W Group Launches Kawaji UKs New Juji Water

1 month ago

MW-W Group are leading on all comms and marketing for Kawaji UK

MW-W Group has helped to launch Kawaji UKs new ‘own brand’ water.

Kawaji UK have announced the move into the canned water sector with launch of Juji Water. This comes shortly after the success of their ALL NEW KAWAJI soda range of collectable cans featuring well loved licensed brands of:

  • Dragon Ball Z
  • Hatsune Miku
  • Fuzzballs
  • Pusheen
  • Rilakkuma

The new Juji Water will feature Kawaji’s own sub-brand and character, Juji, who adorns the 500ml aluminium can and forms a big part of the kawaii/cute visual marketing push.

It’s crazy how much resource we use to ship water around the world

Richard Woodall

CEO of Kawaji, Richard Woodall said: “There’s too much plastic, the world needs cheering up and we (Kawaji) don’t currently have a water brand.

  • “One thing we do have is Juji and access to an English water spring! So we put the two ideas together and wrapped it up in a very easily recyclable, non-environment damaging, non-pacific plastic gyre-appearing, aluminium can.

“No far-flung Fiji fountains have been foraged for any water in our production. It’s crazy how much resource we use to ship water around the world!”

Campaigns from Kawaji, led by MW-W Group, who are working on all comms and marketing for the company, will aim to strike a chord with consumers who love cuteness and kawaii and want a bit more fun and joy in their water brand of choice.

As a result and as a not so slightly veiled glance at the other market disruptors, Liquid Death, Kawaji will be leading on activations with the tagline ‘Less Death, More Cute, Just Water – Juji Water from Kawaji’

Orders can be made online or direct via wholesale channels now.

Do you have agency news? Email [email protected]

Join 3,000+ agencies

Get the Agency Hackers Newsletter, and read candid stories from other agency leaders.