MW-W Group Launch Palmer’s ‘Golden Cocoa Bean’ Campaign

3 weeks ago

MW-W Group has launched the latest campaign for Palmer’s.

The skin and haircare favourites recently launched an impactful multi-channel #GoldenCocoaBean campaign to promote their best-selling Cocoa Butter Formula. The main aims of #GoldenCocoaBean are to:

  • Drive purchase of key Cocoa Butter bodycare range for Palmer’s
  • Encourage younger demographic to get involved
  • Use an element of gamification in the campaign to increase awareness

We also felt that the timing was also right in order to give something back to consumers who buy this iconic brand

Matt Webster

To take part in the competition you have to:

  • Purchase a Palmer’s Cocoa Butter Formula body care product
  • Go to the landing page www.goldencocoabean.com and upload receipt – you will then be sent an email telling you if you’ve won an instant prize or are in the grand prize draw
  • Prizes: The Grand Prize is a Trip for x2 to Dubai. Runner up prizes: Gymshark, Spabreaks &
    Justmylook vouchers

Matt Webster, founder of MW-W Group, who is leading the campaign with Palmer’s said: “As well as get the idea and incentive right to drive sales in the Cocoa Butter range.

“We also felt that the timing was also right in order to give something back to consumers who buy this iconic brand.”

Krista Omer, Brand Manager and Zahira Beddou, Marketing Director, added: “We’ve really enjoyed the process of getting this campaign together and off the ground, it has quite a few moving parts and the response so far has been really positive.

“We’ve even had one of our retailers, Justmylook.com, go out and do their own ‘street -style marketing content’ for TikTok to promote the campaign!”

Competition is open until June 15 2024 with a valid Palmer’s Cocoa Butter Formula body care product receipt bought between April 8 – June 8 2024.

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