James Day will be leading the account for the French sports specialist
Little Red Rooster has been appointed by a leading French outdoor sports table specialist.
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Cornilleau has assigned the PR company to manage its UK press office as it expands its table tennis offering in time for Paris 2024. The client win is the latest for the B Corp-certified PR company, the partnership marks a significant step change for the agency and the first traditional sports equipment brand to join its growing roster.
- A table tennis specialist for over 50 years, Cornilleau has a family-run history of precision cabinetmaking dating back to 1946. Its products are still made in the same Bonneuil-les-Eaux location using the finest sustainable materials.
Its chic Play-Style range can be converted into dining or garden furniture and joins an established Ping-Pong range of traditional tables for amateur and pro players to organisations and the hospitality sector. The brand also offers all-weather foosball and pool tables for indoors or outdoors.
Little Red Rooster will be supporting Cornilleau’s newly launched UK subsidiary to raise the profile of both the brand and table tennis in Britain, with a brief spanning B2C and B2B PR. The agency will be responsible for driving D2C interest and securing press coverage for its product line-up.
The Cornilleau account will be led by senior account manager James Day with support from reviews executive, Yannick Ondoa and oversight from the agency’s senior associate director, Clare Newsome. The brief also draws on Little Red Rooster’s lifestyle and design strengths, with additional support from senior account manager Katie Hing and senior account executive Megan Sweby.
Working with Cornilleau is a hugely exciting prospect for Little Red Rooster
Clare Newsome
“When we first met James and the team, we were energised by the enthusiasm the agency had for table tennis as a sport and our new Play-Style products. More than anything we want to expand the popularity of table tennis in the UK with Cornilleau at the core.
“We have several exciting events happening this year to galvanise interest, not least Paris 2024, and we know Little Red Rooster’s track record for delivering coverage across multiple media verticals will help propel us forward as a brand,” commented Darren Mason, UK managing director.
Little Red Rooster senior associate director, Clare Newsome said: “Working with Cornilleau is a hugely exciting prospect for Little Red Rooster. It’s a perfect fit for the increased focus on wellbeing, fitness and fun from many of our key press and influencer contacts – including national and lifestyle titles plus technology and specialist media and content creators.
- “Cornilleau offers something fresh and exciting – its Ping-Pong range is highly respected in the table tennis world, while its Play-Style range represents an innovative twist on home design. We cannot wait to secure the brand the coverage it deserves.”
While Cornilleau is the first sports equipment brand to join Little Red Rooster’s client base, the agency is no stranger to delivering outstanding results in the health and fitness category – whether that’s smashing launches for adidas headphones and eyewear; walking and riding hits for Ariat; MyZone fitness tracking or Smeg’s personal blender launch.
Cornilleau joins a vibrant range of Little Red Rooster clients, including Hush Puppies, Marshall, Smeg, Loewe, Focal and Silhouette.
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