Strategic marketing agency Harrison Carloss has helped a nationwide lettings and estate agency launch a fresh new look.
The Belvoir Group selected the marketing agency following a competitive pitch process. The team were then tasked with rebranding national estate agency, Northwood.
Part of a step to modernise the brand with almost 30 years of heritage behind it, the rebrand project will see over 90 of the locally owned Northwood offices across England, Scotland and Wales change their look.
Since its creation in 1995, Northwood has grown a network of local offices across the UK on a franchise basis. As part of the rebrand brief, the team not only wanted to modernise their look but also ensure the heritage of the brand still shone through.
Northwood officially launched the rebrand in September 2023 which has already started to roll out to their network of franchises.
We didn’t want to lose the recognition and respect the brand had built up over their almost 30 year heritage but also had to ensure it could compete in a modernising industryAdam Mobley
Adam Mobley, Managing Director at Harrison Carloss, said: “We were thrilled to be chosen by Belvoir Group to rebrand Northwood. It’s a brand that we’re all familiar with and it’s in such a competitive space.
“Being chosen to rebrand a national estate agent with such heritage and credibility in their sector was a fantastic creative challenge for the team at Harrison Carloss. We didn’t want to lose the recognition and respect the brand had built up over their almost 30 year heritage but also had to ensure it could compete in a modernising industry.
“We were all so proud when we saw that first Northwood for sale sign in the new brand!”
The rebrand has also been well received internally at Northwood as expressed by Kiara Simmance, Marketing Director, Belvoir Group: “Harrison Carloss designed the refreshed branding for Northwood and we couldn’t be happier with the results.
- “They took the time to understand our business, our franchisees and our customers and came up with a brand that was just what we needed, an evolution not a revolution.
“The ongoing communication and project management was great, and we felt reassured throughout. The brand is now live and being tried and tested in the ‘real world’ and we’re still just as happy with the outcome. We look forward to working with Harrison Carloss for future Northwood marketing campaigns.”
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