Rise at Seven, a digital marketing agency, is gearing up to collaborate with 50,000 online content creators for a project they’re calling the Rise Network, and they’re hoping to make this happen by 2025.
This move comes after Google’s recent announcements that they’ll be favouring content created by influencers and content creators when displaying search results.
Carrie Rose, CEO and Co-Founder of Rise at Seven, explained that a big challenge for brands these days is their inability to keep up with rapid changes and to understand what consumers really want. It’s no longer just about showing up on Google – people are searching for content all over the internet.
Carrie went on to mention that her agency can help brands reach more people by creating engaging, relatable content. But, here’s the catch – traditional advertising isn’t cutting it anymore. People are getting turned off by ads that feel too much like, well, ads. So, their solution is to create content that doesn’t really look like advertising.
Carrie is confident that Rise at Seven will have one of the quickest solutions for content creation by 2025, incorporating a staggering 50,000 content creators into their network and building their own in-house content creation team.
With people increasingly consuming content in portrait video format, Rose believes that Google’s search results will undergo massive changes in the next 6-12 months. She emphasizes that staying innovative is key to their success.
The plan is to build a diverse content creator network covering areas like fashion, travel, beauty, home & interiors, gaming, finance, and tech. This will be supported by an in-house team that’ll test different versions of content across various platforms. Phoebe Russell, the Brand Director at Rise at Seven, said that their team creates content that can appear on popular platforms where consumers are active – like YouTube, TikTok, Google, Pinterest, Snapchat, Meta, and various shopping platforms. Their aim is to bring speed, creativity, and a multi-platform approach, allowing brands to be at the centre of trending moments. They’re experts at positioning brands where their customers are, ensuring these brands stay relevant and grow at the pace of today’s consumers.
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