Full Fat Agency Brews Fresh PR Hops for 1664 Blanc UK launch

Full Fat Agency has been appointed as the UK PR, Influencer, and Social agency for an award winning beer brand.

The global brand 1664 chose Full Fat following a competitive pitch with four other agencies. The team will be handling the PR and Influencer campaigns as the company prepares to launch 1664 BLANC in the UK.

Director Kaye Woodhouse leads on PR & Influencers and Head of Social Michael Baggs leads on Social and Content Creators.

Elevating everyday shared moments through great taste, 1664 BLANC’s marketing activity will bring playful elegance to life through industry-first strategic fashion, retail and design-led collaborations to drive awareness and trial whilst celebrating culturally relevant moments that tie into its Parisian roots.

For launch, Full Fat has secured high-profile fashion partnerships and iconic collaborations to kick off a series of campaigns for 2024. The first of these endeavours sees a partnership with the prestigious British Fashion Council, establishing 1664 Blanc as London Fashion Week’s Principal Partner on its 40th anniversary.

1664 is an iconic brand, and we are excited to be working with the CMBC team on building on its rich heritage
Paul Joseph

The second collaboration secured by Full Fat, lands 1664 Blanc at Selfridges London during London Fashion Week. The partnership sees 1664 BLANC ‘activate French mode’ with two weeks of design-led activities including an infinity glass window installation, an architecturally-bespoke kiosque with a 1664 BLANC bar and specially created fashion newspaper Le Journal Bleu, all delivered by Full Fat and its partner production team, Studio Stilton.

Through their expertise of creative storytelling and developing cultural depth to campaigns, Full Fat’s daring approach endeavours to elevate Blanc

The Full Fat team reports to Dharmesh Rana, Director of Marketing, Premium Brands at Carlsberg Marston’s Brewing Company, who said: “Following the success of our results across San Miguel and Poretti, we’re delighted to be continuing our partnership with Full Fat for the launch of 1664 Blanc in the UK.”

Paul Joseph, Managing Director at Full Fat, said: “1664 is an iconic brand, and we are excited to be working with the CMBC team on building on its rich heritage, whilst pushing the boundaries of what is expected in the category with 1664 Blanc.”

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