Emerging Comms Event To Spotlight Social Tactics for High Net Worth Chinese Market

1 month ago

The event is packed full of useful insights and expert speakers

Emerging Comms, leading Chinese Digital Marketing Consultancy & Full-Service Agency, is hosting an exciting half day conference next week.

Chinese consumers rely on social media for recommendations more than any other country – but how exactly do they make decisions surrounding bigger purchases such as education, property, and healthcare?

‘Reaching High Net Worth Chinese Customers with Social Media’ will be showing all of the latest research that the Emerging Comms teams have been working on. A number of speakers throughout the afternoon will go through what they have found about buying behaviours of High Net Worth Chinese consumers, and what attendees have to do to be considered as an option.

Not only will you hear from CEO, Domenica Di Lieto at the conference, taking place on Thursday May 2, key members of her highly experienced team will take to the stage.

More information on the event

Rocky Chi – Head of Planning at Emerging Comms

Rocky has over 12 years of experience in the China digital marketing industry, in both China and the UK. She is the lead of the consultancy division at Emerging Comms and has helped the team to develop best practices in the education sector.

She specialises in customer marketing, with her approach and insights helping clients to achieve outstanding results and award winning campaigns.

Domenica Dilieto – CEO at Emerging Communications

Domenica Di Lieto is CEO of Emerging Comms, an award-winning marketing agency that activates ambitious brands in China. She has a decade’s experience in China marketing and over thirty years at agencies working on the ground in sales and marketing, as well as with clients and media-owners.

She founded Emerging Comms in 2015 after identifying a gap in the Chinese market and saw the need for strategic marketing planning and delivery in complex industries.

Stan Chen – Associate Account Director

Stan started his career in 4A agency and has been working with UK brands for over 5 years. He has helped numerous brands to drive successful, result-driven campaigns in China.

Stan’s experience covers property, education, apparel and FMCG campaigns

Sophia Yu – Account Manager

Sophia has 8 years of extensive Chinese marketing expertise across brands in fashion, retail, education, and real estate.

She excels in branding and integrated campaign management.

The talks will include examples spanning a large genre of topics. They will include, property, student accommodation, universities, public schools, tourist & retail destinations , and travel trade.

There will also be Emerging Comms staff on hand with experience in each of these sectors

Starting at 2pm on May 2 at Emerging Comms HQ in London, the full agenda for the day can be found below.

  • Arrival & Welcome Speech
  • Who are your HNW customers and how do they search for products and services
  • What are the key channels and how can they be used at each stage of the marketing funnel
  • How to create impactful and authentic campaigns that deliver results
  • BREAK
  • Running successful influencer campaigns
  • Case Studies:
  • Using KOLs on social to get reach and build your brand
  • Using social to drive retail footfall
  • 17:30 – 18.30am – Drinks & Networking.

You can find more information and book tickets here.

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