Dare 2b Slaloms into Style with New Pixie Lott Partnership

Smoking Gun has launched its latest PR campaign with Dare 2b.

The sportswear brand has partnered with singer Pixie Lott for the new On Piste Collection – featuring ski, lifestyle and activewear for the slopes and streets. The partnership has been spearheaded by PR and social media agency Smoking Gun, which identified Pixie as the face to front the range and sealed the deal to get her on board.

The multi-channel campaign has gone live across ecommerce, in-store retail and digital advertising, while Smoking Gun manages its further extension through media relations, social media content and influencer marketing.

The response from the brand’s retail partners and consumers has been phenomenal
Rick Guttridge

Sally Bailey, Marketing Manager for Dare 2b, comments: “Pixie was a great option to model the range for the brand. As a keen skier, she’s the perfect fit for us and we had great fun working on the shoot and roll out with her.

“The collection not only looks great on Pixie but is packed full of our latest technical fabrics and technologies – true sportswear built to perform in the elements. A lot of the range is made from recycled fibres too, something the brand is really passionate about.”

Smoking Gun’s Managing Director Rick Guttridge added: “It’s always a real moment to see an endorsement of this scale come together; the response from the brand’s retail partners and consumers has been phenomenal.

“Our team is now busy activating the launch and roll out comms programme.”

The On Piste ski collection includes sleek and stylish mid layers, padded jackets, jumpers, salopettes and snowsuits, while the activewear and lifestyle collections contain a versatile range of sports bras, leggings, t-shirts, sweaters, hoodies, gilets and jackets.

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