Award-winning PR agency Citypress has partnered up with higher education provider UA92 to support its strategy to create diverse routes into media, digital, and business industries.
UA92 was founded by the Class of ’92 and Lancaster University and has been instrumental in making higher education more accessible through its principles of social mobility and inclusivity. And Citypress will be offering a range of ‘on the job’ experiences for students, including guest lectures and workshops as well as mentoring, work experience, and LinkedIn and CV training sessions.
Citypress is committed to creating more equal opportunities within the industry and promoting diversity. The communications agency has a particular focus on forging strong links with local schools, colleges and universities, and also has a long-term partnership with Creative Access, which provides career opportunities for under-represented groups.
So the partnership with UA92, which works closely with over 80 industry partners to keep curriculum modern and relevant, is perfect for offering students a unique insight into the industry.
We’re delighted to partner with Citypress, who will be playing a crucial role in supporting our students by delivering invaluable experiences and insight into the world of mediaSara Prowse
Francesca Kilby, Senior Account Director at Citypress, said: “For us, showcasing a career in communications to a broader audience is crucial if we are to address the diversity issue present in our industry, as well as providing opportunities for people to learn and work flexibly.
- “UA92 provides one of the most unique alternative education experiences in the country and is truly delivering on its commitment to diversifying the media, business and digital sectors, so it was a natural partnership for us.
“We look forward to working closely with even more students over the coming months and years to support them in their future careers.”
Sara Prowse, CEO of UA92 said: “UA92 provides a deliberately different offering to students who may not have previously thought that higher education or university study was for them. We’re delighted to partner with Citypress, who will be playing a crucial role in supporting our students by delivering invaluable experiences and insight into the world of media.”
The company also offers character and personal development, building life skills such as resilience, critical thinking, communication, leadership and teamwork, preparing students for the world of work. The team also offer strong financial support beyond traditional scholarships and government loans to cater for students who may not otherwise have been able to access higher education opportunities.
Citypress’ other partnerships include a programme of immersive ‘work safaris’ with the Manchester Communications Academy in Harpurhey which gives school-age children their first taste of the communications industry through talks and creative tasks, and guest lectures for the University of Salford’s MA in Public Relations and Digital Communications.
Citypress was recently highly commended in the mid-sized consultancy of the year and also awarded the PRWeek UK Best Place to Work (Large Agency and Learning and Development).
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