BGN Launches Innovative New Year Campaign for Total Fitness

A Manchester based brand-led design and digital agency has launched the new year campaign for Total Fitness.

BGN has created and launched the latest ‘Feel the Moment’ campaign for the popular health club brands as Total Fitness is aiming to attract new members in the all-important New Year period.

The core of the campaign communicates the value, diverse offerings and benefits that a Total Fitness membership delivers including: extensive gym floors, three swimming pools per club, the newly opened Swim Academy, over 70 classes per week, squad sessions and personal training. The campaign’s other primary message is the positive emotional impact that exercise provides.

It is digital-first so is running across key social platforms and also includes YouTube pre-roll and display advertising. It will run until the end of January. BGN collaborated with ABF Pictures on all production elements.

I believe we have created something truly engaging and I’m confident it will resonate with members – both old and new
Paul Bailey

This is the second New Year campaign that BGN has created for Total Fitness. Last year, ‘Celebrate Every Win’ was all about showcasing Total Fitness as a positive space where anyone could work out; no matter their age or ability.

Total Fitness is one of the leading health club brands in the North. Headquartered in Wilmslow, it currently operates 15 health clubs including sites in Greater Manchester, Merseyside, Cheshire, Lancashire, North Wales, Lincolnshire and Teesside.

Paul Bailey, client services director and founder of BGN, said: “We were delighted to collaborate with Total Fitness once again during one of its key marketing periods. I believe we have created something truly engaging and I’m confident it will resonate with members – both old and new.”

Owen McArthur, marketing manager, at Total Fitness, added: “Feel the Moment is a fantastic way to start 2024 and supports our vision that everyone is better fitter.”

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