Running order – Group B
Here is the current running order for Agency Growth Summit – happening 23rd January 2025. Line-up subject to change.
🚨 FYI 🚨
To ensure everyone has a fair chance of attending the breakout sessions they would like, we will be splitting our delegates (YOU) into two groups:
A and B. Both groups get access to the exact same sessions, just at different times.
This is the running order for GROUP B.
Opening Act
⏰ 9.30am
Welcome to the event! Hear what’s coming up, and who’s in the room.
📍 Theatre
⏰ 9.45am
A message from our sponsor: Teamwork.com.
📍 Theatre
⏰ 9.55am
Agency by Agency Report – What does growth look like for agencies in 2025?
In this session, the creators of the Agency by Agency Report will unpack the key findings from their latest analysis, offering a glimpse into the future of agency growth.
From navigating economic headwinds to embracing new client strategies and service trends, they’ll highlight how the best-performing agencies are planning for success.
📍 Theatre
⏰ 10.20am
“Learning from the Giants” – Sometimes, the only people you can learn from are those who are miles ahead of you.
In this session, we’ll hear from three founders of large agencies to about how they built their business to its current stage – and you’ll get a chance to ask them questions nobody else can answer.
Speakers: Tamara Littleton (Social Element), Ian Millner (Iris), Sam Gregory (Tangerine )
📍 Theatre
11am – Quick coffee break!
You have ten minutes to pop to the loo, grab a brew, and scurry on over to your chosen breakout session.
Back to the theatre!
Group A and B will now swap. While group A is in breakouts, you’ll be in the Theatre for the next hour.
⏰ 11.15am – 12.15pm
Stepping Away From Start-Up Mentality
In this session, we’ll be spotlighting several agencies who are in the ‘maturing’ stage of their growth journey. We’ll discuss private investment, building an SLT, and how to identify when it’s time to take a step back and let your team take the reins.
Speakers: Mike Craddock (NewGen), Nick Howe (Uniform Group), Adam Reaney (SEO Works)
📍 Theatre
12.15pm – Lunch!
We’re giving you 45 minutes for this, so you can properly get to know the others.
Breakout sessions
You have the choice between THREE breakout sessions:
⏰ 1pm-2pm
How to Service (and Scale) 100 Clients At Once
Francesca Bennett, client and growth director at Radley Yeldar, will share how her agency has developed a growth-focussed approach that ensures every project, whether a major brand initiative or a smaller sustainability strategy, gets the attention it deserves.
Francesca will also discuss how RY fosters collaboration across client services, new business, and marketing – and why NPS scores aren’t the be-all-and-end-all…
Who is this for? Client leaders and agencies looking to expand their client roster in 2025, or anyone looking for advice on how to grow existing clients sustainably. If your agency is having to switch focus on growing existing accounts – this is not one to miss.
📍Bronte
⏰ 1pm-2pm
Successful Founder Exits
In this session, Trenton, David and Bachir will be busting the M&A myths – sharing how they successfully exited and sold their businesses, and some of the secrets they learned along the way.
Who is this for? Founders looking to take a step back but are concerned about how to do it right, or senior leaders who want to prepare for their founder’s exit.
📍 Elliot
⏰ 1pm-2pm
Grow Your Agency or Grow Your Family? The Life Choices Women Face
The path of a female leader is filled with unique challenges. Maternity, motherhood, menopause, discrimination and dismissiveness are just some of the hurdles that can make the journey exhausting.
So we’re creating a candid (but confidential) space to discuss these challenges and share advice for tackling them head on.
Speakers: Joeli Brearley (Pregnant Then Screwed), Vicki Young (Nalla), Grace Carter (Aphra), Emily Ryan (We Are Systematic)
Who is this for? This session is open to anyone and everyone looking for a better understanding of the reality of juggling parenthood and running a business.
📍Chaucer
Back to the theatre!
While group A is in breakouts, you’ll be sorted into networking groups so you can rub shoulders with other delegates.
⏰ 2pm – 3pm
Speed Networking
This is your chance to meet the other delegates!
We’ve put you into groups of six, and will have some ice breaker activities ready for you – so find a space and get gabbing!
📍 Elliot & Foyer
3pm – Coffee break!
We’re serving tea, coffee and pastries. We’re giving you 10 minutes for this.
Breakout sessions
You have the choice between THREE breakout sessions:
⏰ 3.10pm – 4.05pm
How We Got Bigger, Better Clients
In this session, Anant Sharma, founder of Matter of Form, will be sharing his agency’s strategic approach to client selection and growth.
He will discuss why the business transitioned to targeting C-suite level stakeholders at larger companies, and how this client strategy has secured larger, more strategic projects and established long-term, multi-million dollar relationships.
Who is this for? Agencies who want to move away from working with smaller businesses, and secure much larger projects (with bigger budgets too).
📍 Theatre
⏰ 3.10pm – 4.05pm
How to Acquire Another Business
M&A is looking very attractive for agencies looking to grow.
But how does it all work? What do you need in advance? What happens after? We’ll be tackling these questions with two agency leaders who have been there, done it, and raided the gift shop.
Speakers: Tim Grice (Connective3) and Simon Corbett (Jargon PR)
Who is this for? Agencies looking to grow their business through M&A, or anyone currently going through this transition who need some extra support.
📍 Chaucer
⏰ 3.10pm – 4.05pm
How to Scale Your Agency
We’ll hear from Julian Reiter about how he scaled his agency, Positive, over 28 years and left his mark on the industry. He’ll explore the systems, processes and people you need in place for your business to grow successfully.
Who is this for? Agencies who are feeling stuck and want to get past a particular milestone.
📍 Bronte
Finale
⏰ 4.10 – 4.40pm
Making It In The US – Ever thought about opening your agency in the USA? Budgets are bigger. Contracts are longer. And they love a Brit over there.
But how do you get started? What’s the first move? Do you really need people on ground to get going?
In this session, we’ll be answering all the FAQs that come with expanding into the US. Joining us is Patrick Richardson, founder of The States agency, who helps agencies do this every day.
📍Theatre
⏰ 4.40 – 5pm
Agency Growth Forecast – We’ll be closing the event with some words from agency veteran and consultant: Steve Parks.
Steve will take us through what he predicts will face agencies in 2025, as well as some of the things you can implement now to
get a head start.
📍Theatre