Why Isn’t AI Making Your Agency More Profitable?

A whopping 90% of agency staff now use AI, and 91% of them are saving time. And yet… only 9% of agencies have redesigned a workflow from end to end, and just 6% have a new AI revenue model.

That’s the headline from the latest Spark Report, built on more than 350 responses from agency leaders and staff. Agencies have become faster at the old way of working, but the time they save is getting swallowed by more of the same work or handed straight to the client.

In this online session, Spark AI co-founders Emma Wharton Love and Jules Love will share their latest report’s findings, including where most agencies are getting stuck.

They’ll then focus on what to do about it: rebuilding how the work gets done, and pricing it so your agency keeps the value.

They’ll cover things like:

• Why time saved with AI drains away – and how to spend it on purpose.
• What separates the front runners from agencies only using AI to save time.
• How to redesign a workflow rather than bolt AI onto the old one.
• Why workflow redesign has to come before your “agency brain”.
• How to price AI-powered work so the value doesn’t go straight to the client.

If you’re using AI every day but not seeing it in your numbers, this session is for you.