Could Your Agency Run Without You?

81% of £1m+ agency owners say their business would fail to grow if they left. One in six say it would fail completely. 

That’s a big problem for your workload, and for your agency’s worth.

When Peter Czapp analysed real agency deals from The Wow Company’s BenchPress report, he found that agency value depends on 12 specific levers. Agencies don’t get valued on size alone; they get valued on predictability and risk.

Building on the 12 levers of agency value, Peter will share what buyers are really looking for, and then go deeper on the lever that holds most agencies back: founder dependency.

Peter will talk you through:

• What your agency is really worth. The multiples real agencies have sold for in the past year, and what drives the difference.
• The 12 levers of agency value. How they break down across financial strength, market position, operational resilience, and scale and exit readiness.
• The four levels of leadership. Artisan, Hero, Meddler, and Strategist – where founders get stuck, and how to move on.
• Your next step. In small breakout groups, you’ll work out which level you’re at, and what needs to change to make your agency less dependent on you.
  

This is an interactive session with breakout rooms, so please come ready to join with your camera on.