How Do You Win Big Clients Without Cold Outreach?

Since setting up her agency, Kat Sale hasn’t made a single cold call or sent a cold email.

And yet, they’ve still landed big household names… all through the power of LinkedIn.

Kat co-founded and runs House of Performance, a small paid social, search and programmatic agency.

Last year they grew 40%, and a big part of that is down to:

• Daily posting. She has shown up on LinkedIn every working day for four years with content that’s real, often unpolished and sometimes properly vulnerable.
• Conversational videos. She records loose videos with her colleague Emma and boosts them with paid spend on LinkedIn, Meta and even TikTok.

“There’s a group of people out there that I’m warming up. I just don’t know who they are yet,” she says. “And when the need is there, they’ll come.”

In this online session, Kat will open up her actual posts, videos and boosting approach. She’ll show us:

• Why warming up an invisible audience beats cold outreach.
• The daily posting pact that turned into a four-year habit.
• Why honest, unpolished content beats the corporate stuff.
• How to record conversational videos without an editor or a script.
• How she puts paid spend behind organic winners on LinkedIn, Meta and TikTok.

If you want clients to come to you instead of the other way round, this session is for you.