New Biz Working Group – November 2026

New business is the lifeblood of every agency – but it’s also the hardest thing to get right.

That’s why we’re starting a dedicated New Biz Working Group: a monthly session where agency leaders come together to swap strategies, pressure-test ideas, and talk honestly about what’s working – and what isn’t.

In the spotlight this month: how can you use AI to help with the new biz process?

Scott O’Brien has spent ten years in agency and MarTech sales, working with everyone from solo founders to £1m+ agencies. For the last two years, he’s been using AI – especially building agents – to help agencies find and reach the right prospects.

He’ll walk us through his “listener” approach – using AI to spot the signals that someone has a real, current problem (job posts, content, replies, a drop in search performance) and turning those into outreach that still feels personal and human.

This isn’t about using AI to replace people in your agency; instead, this session will help you figure out how it can be used to help them have the right conversations, with the right people, at the right time.