📣 Please note, these events are for Agency Hackers’ members only.

If your agency isn’t a member yet, get in touch with Anne.

“In honesty, it’s the same problem time and time again,” says Ryan Hall, founder of Friday Solved. “How do we fix sales?”

For Ryan, most agencies aren’t selling. Instead, they’re waiting. “Inbound and referrals only get you so far. Then the pipeline dries up and everyone panics.” 

Founder-led sales is often the culprit. 

“The founder does origination, nurture, and close, and it’s a nightmare,” he says. Especially when the market’s tough: “They can’t let go because every deal counts. They’re terrified to hand it over.”

And the knee-jerk solution – hiring a biz-dev person – rarely works. “That doesn’t solve it,” Ryan says. “Sales has to be a long-term strategy. You don’t wake up and do sales for a day; you work on it every day.”

He’s helped dozens of agencies move from reactive to repeatable sales models: balancing effort, mindset and measurement so they’re never “fishing in the same barrel again and again.” 

If you’re reliant on referrals or still doing founder-led sales, Ryan’s session shows how to build a sales engine that actually runs — without you having to push every wheel yourself.